Raise your hand if you’ve ever overthought a launch so hard you never actually launched it.

The curriculum draft is on version 12. You hired the copywriter. You even started the sales page (twice). And yet… it never actually went live.

What gives?

You’ve released offers before. So why is this one stuck in the perfectionism pipeline?

Here’s the truth: the more experienced you become as an online entrepreneur, the more risk averse you also become. With audience expectations, competitive noise, and your own high standards—the pressure is real.

And that pressure often leads to procrastination in disguise:

• Over-sketching the curriculum
  
• Redoing the branding
  
• Tinkering with the tech
  
• Half-starting a launch without carrying it through
  

Eventually the “Need to Make Money Monster” shows up, you panic-sell 1:1 again, and the cycle repeats.

If this feels like you, I have a simple but powerful alternative:

Launch it as a Beta.

Let go of the fully built funnel. The airtight curriculum. The ultra-polished slide deck.

Instead, build the plane while you fly it.

Here’s exactly how I launched the first cohort of my now-signature program, Make It Online, using a beta launch model that worked with my perfectionism instead of against it.

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Step 1: Extract the Core Process

Start by outlining the transformation you already facilitate for 1:1 clients or through other offers. This is your unconscious competence—the stuff you do so naturally, you forget it’s genius.

What I did: I split it into three sections:

• Month 1: Clarify your offer & zone of genius
  
• Month 2: Build your messaging ecosystem
  
• Month 3: Create your sales mechanism and sell
  

I didn’t record anything upfront. I planned to teach the lessons live and refine based on feedback.

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Step 2: Lower the Stakes (Without Lowering the Value)

Beta doesn’t mean messy. It means intentional imperfection with a strong promise.

Offer:

• A reduced price
  
• More access to you (for now)
  
• Clear communication that some things are still evolving
  

What I did:

• Weekly live lessons instead of pre-recorded trainings
  
• Slack channel for Q&A
  
• Additional group sessions for accountability
  

That made the experience feel more valuable, not less.

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Step 3: Use a Minimum Viable Launch Plan

You do NOT need a 30-email sequence and a 45-page sales page to sell a beta. What you need is:

• A clear transformation
  
• A timeline
  
• A small pool of aligned people
  

What I did:

• Planned backwards from cart open
  
• Created just enough assets (a private podcast, Instagram content, and 1 masterclass)
  
• Added everything to ClickUp and delegated
  

Bonus tip: I also recommend quietly selling your first cohort to a privately invited group of past clients, applicants, DM leads, or newly engaging audience members (with your content, podcast, etc.) instead of doing a full-blown public launch. It allows you to test and validate in a lower-pressure, more human-focused way. For more insight on that, check out The Anti Overwhelm Approach to Creating and Selling Your Group Program.

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Step 4: Stay Flexible Once You Start

One of the best parts of live teaching? You can adapt in real-time.

What changed in my beta:

• I adjusted call times to support international students
  
• I added group workshopping when I saw people needed more momentum
  
• I shifted curriculum sequencing based on where the group was getting stuck
  

You get clarity when you’re building with real humans in the room. Not in your own head.

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Step 5: Set the Foundation for the Next Iteration

Your beta isn’t just a program – it’s research, validation, and momentum.

At the end of the 12 weeks, I had:

• A tested transformation
  
• Curriculum clarity
  
• Testimonials
  
• A refined program promise
  

And then I built a more polished version. But not before.

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Aligning with this blog? Listen to WTF is Happening in the Online Space?!, my private podcast where I break down what perfectionism, performance, and pivoting really look like in the online space – specifically the episode “Let’s Talk About Your Perfectionism, Shall We?”.

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You don’t need another course. You need the courage to beta.

Your offer doesn’t need to be perfect. It just needs to run.

Let the momentum, data, and feedback shape the rest. You might just find that what you build in the beta becomes the program that changes your business.

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P.S. – Want access to my Beta Launch Blueprint? I can grant access there too! Click here for instant access.