Alisha M. Pennington has a decade of experience as a serial entrepreneur. Together, with her husband Maurice, they are on a mission to create a business in every household! Lofty dream, yes, but that is how they roll. As a visionary, Alisha finds opportunities to disrupt an industry– because she is truly a rebel at heart (any other non-conformers out there?). The freedom and flexibility entrepreneurship has afforded them, is why they’re passionate about making it a reality for as many people as possible.
After starting her first business at 24 years old, Alisha scaled the staffing company to over $1 million within 5 years. Since crossing seven figures in 2017, she shifted focus to helping others realize their business dreams by providing coaching and mentorship under Pennington Perspective. Now their third company together, Alisha and Maurice have combined their backgrounds in sports + entertainment, to help aspiring and small business owners in those industries (and beyond) start and scale their ideas.
As mentors, they cultivate a mindset focused on building the foundations of a sustainable business by highlighting business formation, contracts, accounting, and SWOT analyses. Not sexy, they know… but the results sure are! Their methodology is anchored in building momentum in your business, which is achieved by taking micro actions that move the needle forward. This is why their initial offering, Prioritize & Execute was created. It is a 5-part framework that helps banish self-doubt and identify necessary action steps, based on your stage of business.
Whether you are a top name in sports + entertainment or still trying to nail down a business idea, Pennington Perspective can serve you!
Business Viability Benchmark is a go-to mini-course for identifying the sustainability of your idea, whether you’re just starting or scaling and stalling. Develop the essential skills to uncover how viable your business actually is. ($50 off for LBB guests)
Start Up Incubator is your crash course for establishing the business of your dreams. We’re talking name security, formation, bank accounts, contracts, software, and how to pay yourself. Those things may not be sexy, but setting yourself up for success sure is!
Self Made Accelerator are for those who want to go from overwhelmed business owner to empowered CEO. You’ll start with a SWOT analysis to determine strengths, weaknesses, opportunities, and threats. We’ll use that to create a custom built roadmap for your business. Using opportunities to minimize threats and strengths to bolster weaknesses; your business will be thriving in no time!
If you are in need of more tailored support, feel free to DM her.
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