Our program will guide you through selecting the right softwares, crafting irresistible lead magnets, and pinpointing your unique selling proposition. We'll also walk you through integrating your funnel strategically to ensure a seamless customer journey from start to finish. So.. getting started? We’ve got you covered, and then some!

— Can I use the same funnel for different offers, or should I segment them?

Nope, you’ll create one funnel for one offer. But the AWESOME thing about 8 Weeks to Evergreen is that you have lifetime access to materials (ie. as long 8 Weeks to Evergreen is included within our course portal, you'll have access to it). Go back and rewatch them to build out your second offer’s funnel… OH AND you have those handy-dandy pre-done funnel strategies (and copy templates if you pay in full) So you'll be able build out one funnel within 8 weeks time, then you can circle back to build out others. The ROI of this program is major.

— How do I know when my offer is ready for evergreen, and how do I optimize it?

There are only two things you need in order to be ready for a sales funnel - 

You have an expertise that delivers the promised results to happy clients

You have shared content on the topic of your offer and seen what works and what doesn’t

That’s it, you’re ready!

“Whoa really? I thought a sales funnel is something I have to work towards and be ready for ‘one day, someday’ once I’ve sold my offer enough?” 

Nope. We can (and should) create an evergreen funnel for your current 1:1 work.

Imagine if you created a funnel for your 1:1, began converting clients automatically, and only filled your roster to your desired capacity… and THEN added on more to your business.
Doing things the right way the first time is an incredible advantage.

— Do I need to live launch first?

The goal of that advice (I.e. “launch before you evergreen”) is to get you data on what works when promoting your offer so that you can have success with your funnel ASAP.

Which is completely true! BUT if a launch is an intimidating barrier to entry for you, and you would much rather create an evergreen sales system and drive your audience towards it, then you should!

Seriously hear me on this: The ONLY goal of the “launch first” advice is to ensure you have enough data on what works and what doesn’t.

— I attempted a funnel before and it flopped, what’s different about this program? 

*cracks knuckles* I love this question. 

Real talk: I have people DM me all the time and say, “I took so-and-so’s offer and I didn’t like it, what’s different about yours?” But, I haven’t taken my competitor’s offers. That’d be weird and unnecessary. So I don’t know what frameworks they teach, but what I can tell you is that most commonly in our online space I see people focus on building their funnel “in a vacuum”.

Instead, I teach a bird’s eye view strategy that incorporates the entire customer journey: From your pre-suade content (I call this “sticky content web”), authentic urgency that doesn’t feel like bro marketing, upsells and downsells (it’s actually WAY simple and highly profitable), and cross-sell opportunities to ensure one email subscriber can get auto-sold your entire offer suite over the span of 6-12 months.

I like to build an evergreen funnel holistically, rooted in the humanness of your people, and in a way that’s made to last so you’re not rebuilding in a few months from now.

— What if I’m not techy?

I hear ya, tech can be boring and frustrating. Which is why I’ve packed this program with “no non-techy friend left behind” support measures:

Brooke has recorded some course videos to get you started with ease, so that you feel in control of your platforms & the upcoming process.

We’re doing step-by-step trainings to ensure everything is slow and simple. AND we’re doing so in multiple different softwares so you can see how different platforms work and speak to each other.

— Do I need to already have a decent-sized or warm email list?

If you’re like most entrepreneurs, you have an on-again-off-again relationship with your email list, and that’s ok. Your current list size is irrelevant to building out an evergreen funnel that’s going to nurture and convert new prospects.

But a GREAT perk of an evergreen funnel is that it will grow your email list, and is set up to automatically email them once they opt in.

— How long do I have access to the program for?

You have lifetime access to the program!

What does that mean? 

As long as the program is still provided within our course portal, you will have access to all of its resource. If we decide to discontinue the program, we will send you an email 6 months before the program expires to allow you enough time to download any resources and consume what you'd like before it goes away forever.